Booked jobs,not clicks.
Pilot Light Media runs Google and Meta ads for HVAC contractors — built around call tracking and real booked jobs, not vanity traffic.
We are a new shop, so these stay blank rather than invented. Ask for the real account numbers on your call and we will walk you through them.
Three steps to unstoppable growth
Audit
A full teardown of your ads, tracking, and market.
- Google Ads and Meta account teardown
- Keyword and competitor gap analysis
- Conversion tracking and call attribution check
- A prioritized 90-day growth plan
Launch
Campaigns built around booked jobs, not impressions.
- Intent-first search campaigns by service line
- Landing pages written for homeowners in a hurry
- Call tracking wired to every lead source
- Creative tested one variable at a time
Scale
Double down on what books jobs. Cut what does not.
- Weekly bid and budget optimization
- Expansion into new service areas
- Retargeting for unconverted traffic
- Plain-English reporting every month
Industries we serve
One trade, three ways to sell it. Each engagement is built around the service line that actually pays your bills.
Residential Service & Repair
- Same-day and emergency repair campaigns
- Local search coverage across your service area
- Seasonal AC and heating tune-up offers
Replacement & Installs
- High-ticket system replacement campaigns
- Financing-focused landing pages
- Quote-request funnels with call tracking
Commercial HVAC
- Service-contract lead generation
- Geo-targeted B2B search campaigns
- Longer follow-up sequences for slow buyers
Before you book
You work directly with the person building and running your campaigns, we only take one client per service area and trade, and every campaign is measured against booked jobs instead of clicks. If a channel stops producing calls, we tell you rather than quietly billing another month.
Ready to grow?
Tell us a little about the business and we will get back to you to set up a call. No pitch deck, no pressure.
- A look at your current ads and tracking
- The service lines worth spending on first
- A realistic starting budget for your market